Summary:
Results prove that two or more different marketing approaches that 'appear' the same can produce vastly different sales results. By testing different marketing methods against each other you can unearth hidden marketing gems.

Despite all the hype about advertising being a highly creative industry, hard experience and actual data have shown that advertising is actually a very scientific process. And one of the cornerstones of scientific advertising is testing.

The fact is, humans (even advertising pros) are very poor at picking which ads or promotions will be most successful at making sales. We rely on a set of proven principles and rules of thumb to improve the odds of producing a successful ad or promotion, but ultimately it's the market that decides.

That's why you need to test. One headline alone can outsell another by 500%+. Different offers, prices, illustrations and page positions can also make a big difference. Start by testing two or more headlines against each other and tracking the results (here's a short article about how to track ad results).

Despite the fact that testing is a very powerful marketing principle, very few businesses do it. Testing works - it's an easy way to start squeezing more sales out of the same marketing budget.

You can find out more detailed information about how to test your marketing, and convert that information into increased sales and reduced marketing expenses by subscribing FREE to our marketing newsletter, "Results-Driven Marketing Secrets". To join, just fill in the form after clicking on the link below.

William Swayne is a copywriter and small business marketing consultant based in Brisbane, Australia. He can be contacted at Marketing-Results.com.au